Ever wondered what your gym actually earns when you swipe your Multisport Card at the front desk? You’re not alone. While the card gives users access to tons of gyms, swimming pools, and fitness classes, the money side of things is still a mystery to most.
In this article, we’re pulling back the curtain on how the Multisport program works—especially how it affects gyms financially. Whether you're a gym owner, fitness lover, or just curious, this guide will walk you through the real business model behind the Multisport Card.
What Is the Multisport Card?
The Multisport Card is a popular employee benefit in Poland and other parts of Europe. It’s provided by companies like Benefit Systems and gives employees access to thousands of fitness facilities—gyms, yoga studios, pools, and more. With one card, you can train wherever you like, whenever you want, without any extra fees.
How It Works for Users
From the user’s perspective, it’s simple: your employer covers the cost (or part of it), and you get unlimited access to a variety of fitness locations. One day you hit the gym, the next day you do yoga, and maybe go swimming on the weekend. No contracts. No limits. Just flexibility.
Why Gyms Join the Program
You might be wondering—why would a gym let people in for “free”? The answer is exposure and increased traffic. Being part of the Multisport network can bring in lots of new visitors who might have never discovered the gym otherwise. It’s a way to stay competitive and visible in a crowded market.
How Gyms Get Paid
Pay-Per-Visit System
Gyms earn money each time a Multisport user checks in. It’s a per-visit payout. But the amount they receive per visit is usually much lower than what they would earn from a regular membership.
Rates Depend on the Contract
Benefit Systems negotiates deals with individual gyms. Payment rates vary based on things like the gym’s size, location, and popularity. Unfortunately, smaller gyms often end up with less favorable rates due to weaker negotiating power.
How Much Do Gyms Actually Earn?
In most cases, gyms earn between 5 and 10 PLN per Multisport visit. That’s quite low compared to regular drop-in rates, which are usually around 20–30 PLN.
Let’s say a Multisport user visits every day for a month—your gym might earn around 150–300 PLN total. But if that same person had a regular membership, you’d likely make more than that.
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The Hidden Costs for Gyms
Running the Facility
Every gym visit adds to the electricity bill, water usage, cleaning needs, and staff workload. If your gym is busy all day thanks to Multisport users, your operational costs can rise fast.
Wear and Tear
More people using your equipment means faster wear. Machines need more maintenance. Dumbbells and benches wear out quicker. Repairs and replacements cost money—and those costs add up.
Real Example: Monthly Income from Multisport
Let’s say your gym gets 1,000 Multisport visits in one month. If you're earning 7 PLN per visit, that's 7,000 PLN in revenue. Sounds decent, right?
But after you subtract utilities, staff salaries, maintenance, and rent, you might be left with very slim profits.
Now compare that to 100 regular members each paying 100 PLN/month. That’s 10,000 PLN in steady revenue—plus fewer visitors, less stress on your equipment, and a better profit margin.
Multisport vs Regular Members: Who's More Valuable?
Multisport users often come during peak hours, crowd the gym, and can’t be upsold on extra services. They already have everything included in their card.
On the other hand, regular members are more likely to buy personal training, supplements, or merchandise. They’re often more loyal—and more profitable in the long run.
The Upside of Multisport
More Foot Traffic
A gym that’s always busy looks successful and vibrant. That energy can help attract new long-term clients and improve word-of-mouth advertising.
Opportunities to Upsell
Even if they’re Multisport users, some people are willing to pay extra for exclusive classes, private coaching, or premium services that aren't included in their Multisport plan.
The Downside for Gym Owners
Low Profit Margins
Many gym owners feel that Multisport payouts just don’t cover the costs. You end up working harder for less money.
Overcrowding Issues
A packed gym may seem like a good thing, but it can hurt your brand if the space becomes uncomfortable or inconvenient for paying members.
Can You Opt Out or Ask for Better Rates?
Yes—but it’s tricky. Leaving the Multisport network means giving up all that visibility and traffic. Negotiating better terms is possible, but only if you have leverage—like being a top-rated or high-demand facility.
That’s why many gyms turn to resources like karta multisport ile zarabia siłownia to make smart business decisions.
Other Options for Gyms
Some gyms skip Multisport and build their own loyalty programs, offer referral bonuses, or partner with smaller benefit companies. Others focus on specific niches—like personal training, wellness, or premium fitness—to attract full-paying clients.
Striking the Right Balance
Multisport offers a lot of value for users. But for gyms, it’s all about strategy. Use it to get people through the door—but don’t rely on it as your only source of income.
Gyms that find the right balance—between traffic, costs, and upselling—can make the Multisport program work for them.
Conclusion
The Multisport Card is a win for users—but a mixed bag for gyms. Yes, it brings exposure and traffic, but also thin margins and higher expenses.
If you’re a gym owner, take a hard look at your numbers. See where you can cut costs, increase upsells, and balance Multisport with direct-paying members. With the right approach, it can be a valuable piece of your fitness business strategy.